:root {
    --kc-paper: #ffffff;
    --kc-cream: #f7f3ee;
    --kc-cream-2: #fbf9f6;
    --kc-beige: #e9ded3;
    --kc-beige-strong: #c6ad99;
    --kc-taupe: #9b7f6d;
    --kc-ink: #181615;
    --kc-muted: #716a65;
    --kc-line: #ddd5ce;
    --kc-line-soft: #ece7e2;
    --kc-shadow: 0 18px 50px rgb(79 57 42 / 0.08);
}

.kc-media-page {
    background: var(--kc-paper);
    color: var(--kc-ink);
}

.kc-media-page *,
.kc-media-page *::before,
.kc-media-page *::after {
    box-sizing: border-box;
}

.kc-media-shell {
    width: min(1240px, calc(100% - 48px));
    margin: 0 auto;
}

.kc-media-shell-wide {
    width: min(1440px, calc(100% - 40px));
}

.kc-media-section {
    padding: 72px 0;
}

.kc-media-eyebrow {
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.35rem;
    font-weight: 600;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    white-space: nowrap;
}

.kc-media-rule {
    display: block;
    width: 100%;
    height: 1px;
    background: #a49b94;
}

.kc-media-heading-line {
    display: flex;
    align-items: center;
    gap: 20px;
    min-width: 0;
}

.kc-media-heading-line .kc-media-rule {
    min-width: 80px;
}

.kc-media-heading-line-full {
    width: 100%;
    margin-bottom: 30px;
}

.kc-media-heading-line-cta {
    max-width: 520px;
}

.kc-media-heading-row {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(280px, 520px);
    gap: 48px;
    align-items: center;
    margin-bottom: 30px;
}

.kc-media-heading-copy {
    font-size: 1.45rem;
    line-height: 1.6;
    color: var(--kc-muted);
}

/* Hero */

.kc-media-hero {
    padding: 28px 0 0;
}

.kc-media-hero-image {
    width: 100%;
    border: 1px solid var(--kc-line-soft);
    box-shadow: 0 8px 24px rgb(80 63 50 / 0.05);
}

/* Overview */

.kc-media-overview {
    padding-top: 42px;
    padding-bottom: 62px;
}

.kc-media-overview-grid {
    display: grid;
    grid-template-columns: 1.25fr 1.25fr 0.9fr 0.9fr;
    gap: 14px;
}

.kc-media-overview-card {
    min-height: 188px;
    padding: 24px;
    border: 1px solid var(--kc-line);
    border-radius: 6px;
    background: linear-gradient(135deg, #fff 0%, #fcfaf8 100%);
    box-shadow: 0 8px 28px rgb(75 54 40 / 0.025);
}

.kc-media-card-title {
    display: flex;
    align-items: center;
    gap: 10px;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.7rem;
    font-weight: 600;
}

.kc-media-platform-icon {
    display: inline-grid;
    place-items: center;
    width: 36px;
    height: 36px;
    border-radius: 50%;
    background: #efe5dc;
    color: #9c806c;
    font-family: var(--font-serif);
    font-size: 2rem;
    font-weight: 600;
}

.kc-media-platform-icon-letter {
    font-family: Georgia, serif;
    font-size: 1.7rem;
    font-weight: 700;
}

.kc-media-double-stat {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
    margin-top: 32px;
}

.kc-media-double-stat > div + div {
    border-left: 1px solid #cfc3b8;
    padding-left: 22px;
    margin-left: 22px;
}

.kc-media-double-stat strong,
.kc-media-single-stat strong {
    display: block;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: clamp(3.6rem, 4.2vw, 5.2rem);
    font-weight: 500;
    letter-spacing: -0.04em;
    line-height: 0.95;
}

.kc-media-double-stat span,
.kc-media-single-stat span {
    display: block;
    margin-top: 10px;
    color: var(--kc-muted);
    font-size: 1.25rem;
    line-height: 1.35;
}

.kc-media-single-stat {
    margin-top: 32px;
}

.kc-media-card-note {
    margin-top: 16px;
    color: #8c837c;
    font-size: 1.15rem;
    line-height: 1.45;
}

.kc-media-overview-meta {
    display: flex;
    flex-wrap: wrap;
    justify-content: space-between;
    gap: 12px 30px;
    margin-top: 18px;
    color: #8b827b;
    font-size: 1.2rem;
}

.kc-media-error {
    margin-top: 20px;
    padding: 14px 18px;
    border: 1px solid #d8c6ba;
    background: #fbf4ef;
    color: #6f4c3b;
    font-size: 1.3rem;
}

.is-loading strong {
    color: transparent !important;
    position: relative;
}

.is-loading strong::after {
    content: "";
    display: block;
    width: 70%;
    height: 0.65em;
    margin-top: -0.65em;
    border-radius: 999px;
    background: linear-gradient(90deg, #eee6df 25%, #f8f4f0 50%, #eee6df 75%);
    background-size: 200% 100%;
    animation: kc-shimmer 1.2s linear infinite;
}

@keyframes kc-shimmer {
    to { background-position: -200% 0; }
}

/* Charts */

.kc-media-performance {
    background: #fcfbf9;
    border-block: 1px solid var(--kc-line-soft);
}

.kc-media-chart-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 14px;
}

.kc-media-chart-card {
    min-height: 390px;
    padding: 24px;
    border: 1px solid var(--kc-line);
    border-radius: 6px;
    background: #fff;
}

.kc-media-chart-head {
    display: flex;
    justify-content: space-between;
    gap: 20px;
    min-height: 68px;
}

.kc-media-chart-kicker {
    display: block;
    margin-bottom: 4px;
    color: #9b8d83;
    font-size: 1.05rem;
    font-weight: 700;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.kc-media-chart-head h2 {
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 2.2rem;
    font-weight: 600;
    letter-spacing: -0.02em;
}

.kc-media-chart-legend {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 12px;
    align-content: flex-start;
    justify-content: flex-end;
    color: var(--kc-muted);
    font-size: 1.1rem;
}

.kc-media-chart-legend span {
    display: inline-flex;
    align-items: center;
    gap: 6px;
}

.kc-media-chart-legend i {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: #c6ad99;
}

.kc-media-chart-legend i.is-dark {
    background: #7e695b;
}

.kc-media-chart {
    width: 100%;
    min-height: 245px;
    margin-top: 10px;
}

.kc-media-chart svg {
    width: 100%;
    height: auto;
}

.kc-media-chart-note {
    min-height: 34px;
    margin-top: 8px;
    color: #8b827b;
    font-size: 1.1rem;
    line-height: 1.45;
}

.kc-media-bars {
    display: grid;
    gap: 19px;
    margin-top: 32px;
}

.kc-media-bar-row {
    display: grid;
    grid-template-columns: 100px minmax(0, 1fr) auto;
    gap: 12px;
    align-items: center;
}

.kc-media-bar-label {
    color: #5f5954;
    font-size: 1.2rem;
}

.kc-media-bar-track {
    height: 13px;
    border-radius: 999px;
    background: #f0ebe6;
    overflow: hidden;
}

.kc-media-bar-fill {
    height: 100%;
    min-width: 3px;
    border-radius: inherit;
    background: linear-gradient(90deg, #decbbb, #a98d79);
}

.kc-media-bar-value {
    min-width: 58px;
    text-align: right;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.35rem;
}

/* Profile */

.kc-media-profile-grid {
    display: grid;
    grid-template-columns: 1fr 1.35fr;
    gap: 64px;
    align-items: start;
}

.kc-media-profile-copy h2 {
    max-width: 540px;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: clamp(3.6rem, 4.2vw, 5.35rem);
    font-weight: 500;
    letter-spacing: -0.045em;
    line-height: 1.02;
    overflow-wrap: normal;
    word-break: normal;
    hyphens: none;
}

.kc-media-profile-copy p {
    margin-top: 22px;
    color: #5e5853;
    font-size: 1.55rem;
    line-height: 1.68;
}

.kc-media-profile-features {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    border-top: 1px solid var(--kc-line);
    border-left: 1px solid var(--kc-line);
}

.kc-media-feature {
    display: grid;
    grid-template-columns: 48px 1fr;
    gap: 14px;
    padding: 28px;
    border-right: 1px solid var(--kc-line);
    border-bottom: 1px solid var(--kc-line);
}

.kc-media-feature-icon {
    display: grid;
    place-items: center;
    width: 42px;
    height: 42px;
    border-radius: 50%;
    background: #f2e9e2;
    color: #9c806d;
    font-family: Georgia, serif;
    font-size: 2rem;
}

.kc-media-feature h3 {
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.9rem;
    font-weight: 600;
}

.kc-media-feature p {
    margin-top: 6px;
    color: #69625d;
    font-size: 1.25rem;
    line-height: 1.55;
}

/* Top content */

.kc-media-top-content {
    padding-top: 50px;
    background: #fdfcfb;
}

.kc-media-heading-row-content {
    grid-template-columns: minmax(0, 1fr) auto;
    gap: 24px;
}

.kc-media-more-link {
    color: #8d6754;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.35rem;
}

.kc-media-content-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 14px;
}

.kc-media-content-card {
    display: grid;
    grid-template-columns: 132px 1fr;
    gap: 18px;
    min-height: 230px;
    padding: 14px;
    border: 1px solid var(--kc-line);
    border-radius: 6px;
    background: #fff;
}

.kc-media-content-card-loading {
    background: linear-gradient(90deg, #f4eee9, #faf8f6, #f4eee9);
    background-size: 220% 100%;
    animation: kc-shimmer 1.3s linear infinite;
}

.kc-media-content-visual {
    position: relative;
    min-height: 198px;
    overflow: hidden;
    border-radius: 4px;
    background:
        radial-gradient(circle at 20% 20%, rgb(255 255 255 / 0.8), transparent 34%),
        linear-gradient(145deg, #c9ad99, #7d5f50 50%, #2a211d);
}

.kc-media-content-preview {
    position: absolute;
    inset: 0;
    z-index: 1;
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center;
    display: block;
}

.kc-media-content-preview[hidden] {
    display: none;
}

.kc-media-content-visual::before {
    content: "KC";
    position: absolute;
    z-index: 0;
    right: -12px;
    bottom: -18px;
    color: rgb(255 255 255 / 0.18);
    font-family: var(--font-serif);
    font-size: 8rem;
    letter-spacing: -0.08em;
}

.kc-media-content-visual.is-2 {
    background:
        radial-gradient(circle at 75% 20%, rgb(255 255 255 / 0.45), transparent 33%),
        linear-gradient(145deg, #e0d3c9, #a48976 55%, #43352d);
}

.kc-media-content-visual.is-3 {
    background:
        radial-gradient(circle at 50% 30%, rgb(255 255 255 / 0.38), transparent 32%),
        linear-gradient(145deg, #b99d89, #72574a 55%, #211a17);
}

.kc-media-content-visual-badge {
    position: absolute;
    z-index: 2;
    top: 12px;
    left: 12px;
    padding: 6px 9px;
    background: rgb(255 255 255 / 0.9);
    color: #59473d;
    font-size: 1rem;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.kc-media-content-body {
    display: flex;
    flex-direction: column;
    min-width: 0;
    padding: 7px 4px 5px 0;
}

.kc-media-content-platform {
    display: inline-flex;
    align-items: center;
    gap: 7px;
    color: #8d6754;
    font-size: 1.1rem;
    font-weight: 700;
}

.kc-media-content-platform::before {
    content: "◎";
    font-size: 1.5rem;
}

.kc-media-content-card h3 {
    margin-top: 8px;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.8rem;
    font-weight: 600;
    line-height: 1.22;
}

.kc-media-content-date {
    margin-top: 6px;
    color: #9a928b;
    font-size: 1.05rem;
}

.kc-media-content-metrics {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 8px;
    margin-top: auto;
    padding-top: 18px;
    border-top: 1px solid var(--kc-line-soft);
}

.kc-media-content-metric strong {
    display: block;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.45rem;
}

.kc-media-content-metric span {
    display: block;
    margin-top: 2px;
    color: #8f8780;
    font-size: 0.95rem;
}

.kc-media-content-link {
    margin-top: 12px;
    color: #7f5f4e;
    font-size: 1.1rem;
}

/* Method */

.kc-media-method {
    padding-top: 28px;
    padding-bottom: 50px;
}

.kc-media-method-details {
    border-top: 1px solid var(--kc-line);
    border-bottom: 1px solid var(--kc-line);
    padding: 18px 0;
}

.kc-media-method-details summary {
    cursor: pointer;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: 1.5rem;
    font-weight: 600;
}

.kc-media-method-details div {
    display: grid;
    gap: 8px;
    margin-top: 14px;
    color: var(--kc-muted);
    font-size: 1.2rem;
    line-height: 1.55;
}

/* CTA */

.kc-media-cta {
    position: relative;
    overflow: hidden;
    padding: 58px 0;
    border-top: 1px solid var(--kc-line-soft);
    background:
        radial-gradient(circle at 94% 90%, #e8ddd4 0, #f6f1ec 18%, transparent 38%),
        linear-gradient(110deg, #fdfbf8, #f4ede6);
}

.kc-media-cta-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.5fr) minmax(300px, 0.7fr);
    gap: 70px;
    align-items: center;
}

.kc-media-cta h2 {
    margin-top: 18px;
    font-family: var(--gh-font-heading, var(--font-serif));
    font-size: clamp(3.4rem, 4.5vw, 5.8rem);
    font-weight: 500;
    letter-spacing: -0.04em;
}

.kc-media-cta p {
    max-width: 720px;
    margin-top: 16px;
    color: #625b56;
    font-size: 1.5rem;
    line-height: 1.6;
}

.kc-media-cta-actions {
    display: grid;
    gap: 10px;
}

.kc-media-button {
    display: flex;
    align-items: center;
    justify-content: space-between;
    min-height: 48px;
    padding: 13px 17px;
    border-radius: 4px;
    font-size: 1.25rem;
    font-weight: 600;
}

.kc-media-button-primary {
    background: #c9aa93;
    color: #241b17;
}

.kc-media-button-secondary {
    border: 1px solid #bcaea3;
    background: rgb(255 255 255 / 0.6);
}

.kc-media-cta-actions > span {
    margin-top: 4px;
    color: #7f7770;
    font-size: 1.15rem;
}

.kc-media-cta-actions > span a {
    text-decoration: underline;
}

/* Responsive */

@media (max-width: 1200px) {
    .kc-media-content-grid {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .kc-media-content-card {
        grid-template-columns: 132px 1fr;
        min-height: 240px;
    }

    .kc-media-content-visual {
        min-height: 210px;
    }
}

@media (max-width: 1100px) {
    .kc-media-overview-grid {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .kc-media-chart-grid {
        grid-template-columns: 1fr 1fr;
    }

    .kc-media-chart-card:first-child {
        grid-column: 1 / -1;
    }

    .kc-media-profile-grid {
        grid-template-columns: 1fr;
        gap: 42px;
    }

    .kc-media-content-grid {
        grid-template-columns: 1fr;
    }

    .kc-media-content-card {
        grid-template-columns: 180px 1fr;
        min-height: 260px;
    }

    .kc-media-content-visual {
        min-height: 230px;
    }
}

@media (max-width: 760px) {
    .kc-media-shell,
    .kc-media-shell-wide {
        width: min(100% - 28px, 1240px);
    }

    .kc-media-section {
        padding: 50px 0;
    }

    .kc-media-hero {
        padding-top: 16px;
    }

    .kc-media-hero-image {
        display: block;
        width: 100%;
        height: auto;
        min-height: 0;
        object-fit: contain;
        object-position: center;
    }

    .kc-media-heading-row,
    .kc-media-heading-row-content {
        grid-template-columns: 1fr;
        gap: 16px;
    }

    .kc-media-eyebrow {
        font-size: 1.15rem;
        letter-spacing: 0.16em;
        white-space: normal;
    }

    .kc-media-overview-grid,
    .kc-media-chart-grid,
    .kc-media-profile-features,
    .kc-media-content-grid,
    .kc-media-cta-grid {
        grid-template-columns: 1fr;
    }

    .kc-media-chart-card:first-child {
        grid-column: auto;
    }

    .kc-media-overview-card {
        min-height: auto;
    }

    .kc-media-profile-features {
        border-left: 0;
    }

    .kc-media-feature {
        border-left: 1px solid var(--kc-line);
    }

    .kc-media-content-card {
        grid-template-columns: 1fr;
        gap: 14px;
        min-height: auto;
        padding: 14px;
    }

    .kc-media-content-visual {
        min-height: 240px;
    }

    .kc-media-content-body {
        padding-right: 0;
    }

    .kc-media-content-card h3 {
        font-size: 1.7rem;
    }

    .kc-media-content-metrics {
        gap: 10px;
    }

    .kc-media-content-metric strong {
        font-size: 1.3rem;
    }

    .kc-media-content-metric span {
        font-size: 0.92rem;
    }

    .kc-media-bar-row {
        grid-template-columns: 82px minmax(0, 1fr) auto;
    }

    .kc-media-cta-grid {
        gap: 34px;
    }
}

@media (max-width: 560px) {
    .kc-media-hero .kc-media-shell-wide {
        width: calc(100% - 16px);
    }

    .kc-media-hero {
        padding-top: 10px;
    }
}

@media (max-width: 480px) {
    .kc-media-double-stat {
        grid-template-columns: 1fr;
        gap: 18px;
    }

    .kc-media-double-stat > div + div {
        margin-left: 0;
        padding-left: 0;
        padding-top: 18px;
        border-left: 0;
        border-top: 1px solid #d8cec6;
    }

    .kc-media-content-visual {
        min-height: 210px;
    }

    .kc-media-content-metrics {
        grid-template-columns: repeat(3, minmax(0, 1fr));
    }
}